Mobile phone tracking services work by
identifying the physical location of a mobile phone or other mobile
device. This could be your own mobile phone or the mobile phone of a
relative, friend or work colleague.
A wide range of new services are possible using location services including
telling you how to get to the nearest cash machine or chemist; allowing
a parent to identify the location of his or her child; making it easier
for friends to meet up for an evening out; and assisting firms with
the security of lone workers.
All mobile phone tracking services are subject to the legal requirements
of the Data Protection Act. To
see this in action view our demonstration here. For consumers
this means that mobile tracking information can be used only after consent
is provided by the user of the phone being located. For business users,
employers must explain to their employees how mobile tracking information
will be used before it is collected.
The Data Protection Act requires that customers are made aware of:
∑ who their mobile tracking company is;
∑ the purposes for which personal data - including location information
- will be collected and processed;
∑ whether data will be sent to a third party for the purpose of providing
the location service and length of time for processing data, including
storage, will be.
In addition to data protection legislation, participants in the UK location
services industry - including both location service providers and mobile
phone operators - have agreed a Code of Practice for the provision of
location services. This Code of Practice sets out additional requirements
for different types of mobile tracing services. This includes requirements
∑ registration of individuals and organisations using location and mobile
∑ provision of reminders on location services operating on a mobile
∑ how customers can stop a locating service which is running on their
phone and prevent tracking of a mobile; and
∑ responsibilities of a locating business or other organisation.
While details vary, all mobile tracking services depend on the disclosure
of where you are to companies or to other individuals. This offers you
significant opportunities to use new services. However, these services
should be used with the same care as you would take in telling other
people your location in a phone call or SMS. Further, unlike a phone
call or SMS, they can provide information on your location over a period
Only consent to the use of your mobie phone being tracked if you would
be willing to provide the same company or individual with details of
where you are in a phone call or SMS. Be aware that your consent may
apply for a period of time. Donít forget that you can withdraw your
consent to the mobile phone tracking at any time.
If you have any concerns about your safety which relate to the
operation of our mobile tracing service then you should contact us as
soon as you are able on 0871 425 4422 or email us at email@example.com.
Only consent to the use of your location information if you would be
willing to provide the same company or individual with details of where
you are in a phone call or SMS. Be aware that your consent may apply
for a period of time. Donít forget that you can withdraw your consent
to being located at any time.
If you have immediate safety concerns then you should, as in other circumstances,
contact the police by dialling 999 or 112.
If a user of a location service believes that the industry Code of Practice
isbeing breached by the location service provider, he or she may contact
the Mobile Broadband Group by e-mail at firstname.lastname@example.org or
write to The Secretariat, Mobile Broadband Group, PO Box 34586, London